Privacy Policy

At SKARDU.APP, accessible from https://skardu.app, the privacy of our visitors is of paramount importance to us. This Privacy Policy document outlines the types of personal and operational information collected and recorded by SKARDU.APP and how we utilize it in compliance with standard digital practices and advertising networks, including Google AdSense.

1. Information We Collect and Process

SKARDU.APP is primarily an open, public meteorological reference utility for travelers, trekkers, tour operators, and residents of Gilgit-Baltistan. We do not operate mandatory user registrations, user logins, membership subscriptions, or gated paywalls. Consequently, we do not collect or store direct personal identifiers such as names, postal addresses, phone numbers, or financial payment details.

If you choose to reach out to us directly via our public support email address, we may receive supplementary details about you such as your name, email address, the contents of your message, attachments, and any other correspondence information you voluntarily furnish.

2. Log Files

Like virtually all modern web servers and hosting platforms, SKARDU.APP follows standard procedures for utilizing log files. These files log visitors when they access the website. The information collected by log files includes:

  • Internet Protocol (IP) addresses
  • Browser software version and type
  • Internet Service Provider (ISP)
  • Date and time stamps of site requests
  • Referring / exit pages and navigation paths
  • Approximate geographic region (derived from IP)

This log information is not linked to any personally identifiable information. The purpose of this data is strictly operational: analyzing usage trends, maintaining site uptime, monitoring traffic spikes, debugging technical errors, and administering server infrastructure.

3. Cookies and Web Beacons

SKARDU.APP uses standard browser “cookies” to store information including visitors’ preferences and the specific pages on the website that the visitor accessed or visited. This information is utilized to optimize user experience, preserve selected theme or weather metrics (such as Celsius vs. Fahrenheit or localized regional views), and ensure fast caching across our CDN edge nodes.

4. Google AdSense and DoubleClick DART Cookies

Google is a third-party advertising vendor on our website. Google uses cookies, known as DART cookies, to serve relevant advertisements to our visitors based upon their visits to skardu.app and other websites on the internet.

Visitors may choose to opt out of the use of DART cookies for interest-based advertising by visiting the Google Ad and Content Network Privacy Policy at the following URL: https://policies.google.com/technologies/ads

You can also configure personal opt-outs for personalized advertising across multiple networks by visiting the Digital Advertising Alliance Consumer Choice page at https://www.aboutads.info/choices/.

5. Third-Party Advertising Partners

Third-party ad servers or ad networks use technologies like cookies, JavaScript, or Web Beacons in their respective advertisements and links that may appear on SKARDU.APP. These technologies are sent directly to your browser, which automatically receives your IP address when this occurs. These mechanisms are used to measure the effectiveness of advertising campaigns and to personalize the advertising content displayed to you.

Please note that SKARDU.APP has no direct access to or control over these cookies that are used by third-party advertisers. We encourage you to consult the respective Privacy Policies of these third-party ad servers for more detailed information and for instructions about how to opt out of certain practices.

6. Meteorological and Mapping Integrations

To provide live, high-resolution weather intelligence for Skardu, K2 Base Camp, Deosai Plains, Shigar, Khaplu, Hunza, and surrounding valleys, our client applications communicate with verified third-party scientific APIs (such as Open-Meteo) and cartographic tile services (such as OpenTopoMap, Esri World Imagery, and CartoDB). These external requests transmit only the geographical coordinates necessary to calculate forecasts and render terrain overlays. No personal profile data is ever shared with these data providers.

7. CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the California Consumer Privacy Act (CCPA), California consumers hold specific privacy rights. We ensure all global visitors enjoy these same standards:

  • The right to request disclosure of categories and specific pieces of personal data collected.
  • The right to request the immediate deletion of any personal data collected.
  • The right to opt out of the sale or sharing of personal data (SKARDU.APP does not sell personal information).

If you make a request, we have one month to respond to you. If you wish to exercise any of these rights, please contact us.

8. GDPR Data Protection Rights

We want to make sure you are fully aware of all of your data protection rights under the General Data Protection Regulation (GDPR):

  • The right to access: You have the right to request copies of your personal data.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate.
  • The right to erasure: You have the right to request that we erase your personal data under certain conditions.
  • The right to restrict processing: You have the right to request that we restrict the processing of your personal data.
  • The right to data portability: You have the right to request that we transfer the collected data to another organization or directly to you.

9. Children’s Information (COPPA Compliance)

Another priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and monitor and guide their online activity.

SKARDU.APP does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you believe that your child has provided this kind of information on our website, we strongly encourage you to contact us immediately, and we will perform our best efforts to promptly remove such records from our systems.

10. Consent and Policy Modifications

By using our website, you hereby consent to our Privacy Policy and agree to its terms. We reserve the right to amend or update this policy at any time to reflect infrastructural updates, regulatory developments, or modified advertising integrations.

11. Contact Us

If you have additional questions, require more information about our Privacy Policy, or wish to exercise data rights, do not hesitate to contact our team via email at info@skardu.app.